April 26, 2023
Kim Ngan Van

Sustainable menswear

It is important to consider the impact our clothing choices have on the future of our planet. In fact, the fashion industry is responsible for about 10% of all carbon emissions in the world. By comparison, that is more than the emissions from international aviation and maritime shipping combined.

Sustainable fashion is not only good for the environment, but also for those who produce the clothes. During production, attention is paid to reducing waste, using sustainable materials and ensuring decent working conditions for factory workers. So you can look stylish and guilt-free.

Are you ready to update your wardrobe? Then be sure to check out these sustainable clothing brands for men.


Clothes from recycled materials

In the Netherlands, we throw away about 145 million kilos of textiles on average every year. Of this, around 65% can still be recycled. Unfortunately, less than 1% of all used clothing is currently recycled, leaving us with more and more discarded clothing.

By choosing clothes from recycled materials, you can do your bit to reduce this textile waste.




Patagonia is doing all it can to protect the environment and is therefore also one of the most prominent and progressive brands in the field of sustainable fashion.

In the production of their clothing line, as much as 87% of the materials used are recycled. The brand has also established a "Worn Wear" programme, encouraging their customers to try repairing their clothes first before buying new stuff.

Thus, Patagonia ensures that as little damage as possible is done to the environment in the production of their products, and encourages their customers to make conscious choices. We are fans!

Mud Jeans

©Mud Jeans

The brand Mud Jeans focuses on producing jeans from organic cotton and recycling old jeans to reduce waste. Moreover, the production process is designed to minimise the use of water, energy and chemicals, ensuring a reduced impact on the environment.

The brand also strives to ensure fair working conditions and provide transparency about the production chain. The men's collection offers different styles and washes, suitable for different styles and occasions. Thus, there is something for everyone!

Loop.a life

©Loop.a life

Ever heard of Loop.a life? This brand makes clothes from discarded garments and leftover materials to reduce textile waste. Loop.a life has an extensive sustainable collection for men that includes T-shirts, jumpers, and more.

The clothing is made of high-quality materials and has a timeless design, making it long-lasting. For example, it uses recycled denim and organic cotton. In addition, Loop.a life works with local producers and the brand guarantees fair working conditions in the production chain.


Better working conditions

Sustainable fashion does not only affect the environment, but also the labour force providing the production. Below, we introduce several brands that are committed to decent working conditions for their factory workers. To deliver on this promise, these brands use only fair trade certified factories.

Thinking MU

©Thinking Mu

Thinking Mu is a sustainable clothing brand that focuses on the welfare of cotton farmers. The brand's products are made exclusively from ecological or organic cotton. This means that no harmful chemicals were used in growing the cotton.

Avoiding these chemicals is crucial for both the environment and the health of those tending the crops. So by choosing eco cotton, you not only contribute to a better world for yourself, but also to better conditions in the cotton industry and the welfare of cotton farmers.

Tip: Want to know more about sustainable clothing brands, and how their clothes are produced? You can find all kinds of brands with the Renoon search-engine website and mobile app.

Nudie jeans

©Nudie Jeans

Nudie Jeans is a Swedish denim brand and one of the pioneers in the denim industry when it comes to sustainability.

For example, 100% organic cotton is used in production. The brand also reduces water consumption by using a special technique called 'Dry Indigo', where the indigo dyeing process is carried out without water. In addition, Nudie Jeans encourages the transition to a circular economy through their 'Nudie Jeans Reuse' programme, where customers can trade in old jeans for a discount on a new pair.

The brand's men's collection consists of a variety of timeless jeans, jackets, t-shirts and jumpers made from organic cotton and other sustainable materials, making the garments long-lasting.

Kings of Indigo

©Kings of Indigo

Kings of Indigo is a Dutch denim label that values sustainability. The brand strives for a circular economy and is committed to fair working conditions and environmentally friendly production processes. Through their commitment to sustainability and transparency, the brand has won several awards, including the Sustainable Brand Award and the Dutch Retail Experience Award.

The Kings of Indigo men's collection offers a wide range of sustainable denim and other garments, such as t-shirts, jackets and accessories. The denim is produced with organic cotton and recycled materials, and uses water-saving techniques and dyeing processes with as few chemicals as possible.

The brand also has a repair programme, where customers can have their worn-out Kings of Indigo jeans repaired or recycled in exchange for a discount on a new pair.


Affordable fashion

Sustainable fashion doesn't have to be expensive. While there was a time when sustainable clothing brands cost a hefty buck, there are now more and more affordable brands on the market that focus on sustainability. By applying new technologies and materials, these brands are able to offer quality and fashionable clothes at an affordable price.

One of these brands is ArmedAngels, a German brand that focuses on fair working conditions and the use of eco-friendly materials. There are plenty of other brands that focus on sustainability and affordability, such as WAWWA.

Of course, you can also visit second-hand clothes shops to be more sustainable and affordable. For men, there are several options, such as Episode (in Amsterdam and Utrecht), where you can find vintage clothes from various brands. There are also national chains such as thrift shops Opnieuw&Co and Rataplan, where you can find other second-hand stuff besides clothes.

Online, you can visit Vinted, a platform for second-hand clothes from private sellers. Read why second-hand clothes are a major trend here.

Tip: Instead of buying new clothes, get creative and give your garments a personal touch by upcycling them. This way, you will contribute to a better environment and save money too! Learn more about upcycling in our upcycling community on Facebook.